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Dan Ariely

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific...See more

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Love it!

by Cosma Alexandru, Aug 16, 2012

I loved riding this book. Easy to read and easy to understand and to get an insight in a complicate issue of making decision. read more
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Excellent recap of human frailties

by WayneBNorris, Feb 10, 2011

I want to know how Ariely got his job!!! I want one just like it.

The book is a light skim over the very serious subject of Behavioral Economics, and as such, has stuff of great value to anyone ... read more
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Monumental Impact

by JFB19012, Sep 27, 2008

Behavioral psychology and, specifically, behavioral economics (the subject of this book) clearly have much to offer us all in understanding our business and personal relationships and for developing ... read more

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