In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
We all make many ethical choices, small and large, every day. Should we give money to that homeless person? Should we shade the truth to protect someone else's feelings? Should we endanger ourselves by chasing that purse-snatcher? A first-year college composition course devoted to critical thinking and writing presents an ideal opportunity for ...
Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase' or loss leaders'.--Will Baillett.
Discover the earliest known stories of the Jedi and the Sith in this massive collection! Five thousand years before Luke Skywalker's successful assault on the Death Star, the Sith Lord Marka Ragnos ruled the galaxy. That is, until his death ignited a battle for ascension that would spell the end for his empire - and nearly the entire galaxy! It ...
Jake La Motta continues his Raging Bull story, taking a controversial look at himself as ring gladiator and the older, entertaining performer he has become. 8 pages of photographs.
More than 100 essays by 26 well-known, widely studied and richly varied writers comprise this collection of readings for composition courses. Each writer is represented by four to six essays, showing students how writers adapt to changing subjects, purposes and audiences while also developing a distinctive person voice.
BOINK is what happens when a group of undergrads from Boston University decide to publish a sex magazine. Now comes their explosive book, the definitive college guide to carnal knowledge. Openly exploring sexual themes that are relevant to all men and women, these 4-colour, beautifully designed pages are filled with never-before-published true ...
Written by four young, single adults who lead a large singles ministry, this refreshing book includes in-depth discussions about self-esteem contentment, and devotion to Christ.
This work takes as its focus a selection of the key political and other (for example cultural, legal, economic and social) questions which currently confront Europe. These questions are addressed on three levels: first at the level of the major institutions which straddle large parts of Europe - NATO, the OSCE and the EU; second from the ...
This volume identifies historical metrics as an important discipline within English studies and raises significant questions about the composition and transmission of early English verse. The chronological range of the book covers the Old English to the pre-Renaissance periods, while its theoretical range is multidisciplinary. The keynote ...
For 50 years, producer Gerry Anderson has entertained television viewers with his own unique style of programs, presenting futuristic action-adventure stories in a variety of visual media ranging from Supermarionation puppetry and live action combined with state-of-the-art model effects to animatronics, stop-motion, and CGI animation. In this ...
This black-and-white coffee table book takes a sentimental journey into the homes of Jennifer Love Hewitt, Ice-T, Nicolette Sheridan, Fred Durst, Brendan Fraser, and other celebrities with pets. A portion of the proceeds from the book will benefit the Linda Blair World Heart Foundation for animals.
For years, researchers have used the theoretical tools of engineering to understand neural systems, but much of the work has been conducted in relative isolation. In Neural Engineering, Chris Eliasmith and Charles Anderson provide a synthesis of the disparate approaches current in computational neuroscience, incorporating ideas from neural coding, ...
Written by experienced expeditioners, the handbook is organized in to eight main sections and includes information on fieldcraft, diagnosis and treatment of medical problems encountered during an expedition (divided anatomically), environmental hazards, crisis management and issues to be dealt with after returning home. It also covers basic ...
A short, inviting rhetoric for freshman composition, Asking Questions is based on active inquiry and active learning and gives students practice in the writing they will do in their courses across the college curriculum. The six chapters of Asking Questions ground the freshman course in the most common academic tasks, emphasizing the fundamental ...
From its launch 1965, "TV Century 21" (later known simply as "TV 21") was the smash-hit British comic of the 1960s. Its in-house tie-in with the science-fiction puppet series created by Gerry Anderson's Century 21 Productions guaranteed success with young fans excited to read more about their TV heroes, in an era before video technology enabled ...
Revered and respected by loyalists, despised and feared by nationalists, Wright is reputed to have been involved in a number of sectarian murders before he himself was shot dead by republican gunmen inside the Maze Prison in 1997. This book charts his chequered early life and details his involvement with loyalist paramilitaries, which began at the ...
"Chris Anderson was one of the chief architects of the next-generation GUI stack, the Windows Presentation Framework (WPF), which is the subject of this book. Chris's insights shine a light from the internals of WPF to those standing at the entrance, guiding you through the concepts that form the foundation of his creation." --From the foreword by ...
She was personable, bright, attractive, and capable--of murder. Born Ann Lou Welty, she changed her name to Judias Buenoano, and under that name she was indicted for murder. Bodies of Evidence is a page-turning account of this woman's life and murderous "career", as well as the story of detective Ted Chamberlain, responsible for her arrest and ...
Nidhi Eoseewong is the most innovative, famed, and controversial Thai historian of his generation. This book founded his reputation and is the first of his major works to appear in English. On its publication in Thai, he was immediately hailed as "a major historian, the most capable of the present era." "Pen and Sail" combines intellectual history ...
At a time when the study of composition seems especially prone to excess and imbalance--heading toward what could be a tyrannizing theoretical order--here is a call back to the center, to the concreteness of the teaching moment itself. In a festschrift to honor William F. Irmscher, director for twenty-three years of the University of Washington ...
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