BOOKS by David A Aaker

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1	Building Strong Brands more books like this by David A Aaker add to wishlist Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region". see all copies from $2.00! new only from $17.53! \| signed copies \| first editions \| SVS
2	Strategic Market Management more books like this by David A Aaker add to wishlist 'Unquestionably the most comprehensive treatment available on the subject, I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike' - Robert L. Joss, Dean of the Graduate School of Business, Stanford University. Create successful strategies for today's dynamic business environment. It isn't ... see all copies from $1.99! new only from $4.91! \| first editions \| SVS
3	Managing Brand Equity: Capitalizing on the Value of a Brand Name more books like this by David A Aaker add to wishlist The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on ... see all copies from $1.99! new only from $20.86! \| SVS
4	Marketing research more books like this by David A Aaker add to wishlist Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can ... see all copies from $1.99! new only from $4.88! \| SVS
5	Developing Business Strategies more books like this by David A Aaker add to wishlist Unless you know where your company is going, chances are it won't get very far in today's global marketplace. That's why every business needs the strong vision and keen sense of direction that come from the development, evaluation, and implementation of business strategiesand why every business owner or manager should have Developing Business ... see all copies from $1.99! new only from $4.46! \| signed copies \| first editions \| SVS
6	Harvard Book Review on Brand Management more books like this by Erich Joachimsthaler, Harvard Business Review, David A Aaker add to wishlist Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast ... see all copies from $3.91! new only from $17.22! \| SVS
7	Brand Leadership more books like this by David A Aaker, Erich Joachimsthaler add to wishlist An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy. see all copies from $1.99! new only from $14.31! \| signed copies \| first editions \| SVS
8	Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity more books like this by David A Aaker add to wishlist With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the tough choices necessary to avoid the disorganized proliferation of ... see all copies from $6.57! new only from $14.80! \| first editions \| SVS
9	Essentials of Marketing Research more books like this by George S Day, PH.D., David A Aaker, V Kumar add to wishlist Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented. see all copies from $1.99! new only from $8.63! \| first editions
10	Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth more books like this by Scott M Davis, Michael Dunn, David A Aaker (Foreword by) add to wishlist In "Building the Brand-Driven Business", authors Scott M. Davis and Michael Dunn - two of the nation's foremost experts on brands - map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And ... see all copies from $5.44! new only from $18.35! \| first editions \| SVS
11 view cover	Spanning Silos: The New Cmo Imperative more books like this by David A Aaker add to wishlist Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams a " or a oesilosa a " make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker ... see all copies from $9.33! new only from $17.45! \| SVS
12 view cover	Brand Equity & Advertising: Advertising's Role in Building Strong Brands more books like this by Aaker/Biel, David A Aaker (Editor), Alexander L Biel add to wishlist The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding - a subject generating intense interest both in academia and in the "real world". The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in ... see all copies from $20.23! new only from $100.97!
13	Advertising Management: An Analytical Approach more books like this by David A Aaker, John Myers, Rajeev Batra add to wishlist see all copies from $1.99! SVS
14	Multivariate analysis in marketing: theory and application. more books like this by David A. Aaker (Compiled by) add to wishlist see all copies from $10.45! first editions
15 view cover	Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set more books like this by V Kumar, George S Day, PH.D., David A Aaker add to wishlist see all copies from $46.89! new only from $75.00!
16	Advertising management : practical perspectives more books like this by David A. Aaker add to wishlist see all copies from $19.50!
17	Brand leadership : building assets in an information economy more books like this by David A. Aaker, Erich Joachimsthaler add to wishlist This work conceptualizes "brand architecture", examining how brands relate to each other and the dawn of Internet branding. It draws on more than 300 case studies of brand strategy from leading firms such as Ralph Lauren Polo Sport and Virgin Airlines. see all copies from $11.99!
18	Marketing Research: Private and Public Sector Decisions more books like this by David A Aaker add to wishlist see all copies from $1.99!
19 view cover	Bereavement Ministry Program more books like this by Jan Nelson, David A Aaker add to wishlist The Bereavement Ministry Program helps clergy or lay ministers to minister effectively to those who--for whatever reason--are working their way through the grieving process. see all copies from $25.64! new only from $180.60!
20 view cover	Consumerism: Search for the Consumer Interest more books like this by David A Aaker add to wishlist The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles--half of them new to this edition--cover today's most important consumer and public policy issues: advertising and the disclosure of consumer ... see all copies from $1.99! new only from $13.44! \| first editions \| SVS
21	Multivariate Analysis in Marketing more books like this by David A Aaker add to wishlist see all copies from $15.86!
22 view cover	Marketing Research, Eighth Edition with SPSS 13.0 more books like this by David A Aaker add to wishlist see all copies from $222.80! SVS
23 view cover	Essentials of Marketing Research more books like this by V Kumar, David A Aaker, George S Day, PH.D. add to wishlist Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this text are presented with an overview of the major steps in the marketing research process. The book starts by detailing the ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
24 view cover	Construir Marcas Poderosas more books like this by David A Aaker add to wishlist Construir marcas solidas es una necesidad ineludible para cualquier empresa que quiera sobrevivir y prosperar en un entorno crecientemente competitivo. La marca es un activo estrategico y la principal fuente de ventaja competitiva. Para demostrarlo Aaker utiliza casos de empresas reales como General Electric, Kodak, McDonald's y muchas otras. En ... see all copies from $38.01! new only from $38.01!
25 view cover	Advertising management. more books like this by Rajeev Batra, David A. Aaker, John G. Myers add to wishlist The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.* NEW - features many new chapters as well as new material in existing chapters, including...* new chapter on Integrated Marketing Communication (Chapter 3) * new chapter on Global ... see all copies from $1.99! new only from $19.05! \| first editions

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