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B
• BAlbarran, Alan B
• BArmstrong, Gary
• BBabin, Barry J.
• BBeckley, Jacqueline H
• BBlythe, Jim
• BBoone, Louis E
• BBurns, Alvin C.
• BBush, Ronald F.
• BCannon, Joseph
• BChurchill, Gilbert A., Jr.
• BClow, Kenneth E.
• BCzinkota, Michael R
• BDahl, Stephan
• BDuncan, Tom
• BFerrell, O C
• BFoxall, Gordon
• BGates, Roger
• BGrewal, Dhruv
• BHair, Joe F
• BHartline, Michael
• BHollensen, Svend
• BJohnston, Mark W.
• BKeegan, Warren J.
• BKeller, Kevin Lane
• BKotler, Philip
• BKotler, Philip T
• BKurtz, David L
• BLamb, Charles W
• BLefkowitz, Joel
• BLevy, Michael
• BMancini, Marc
• BMarshall, Greg W.
• BMcCarthy, E. Jerome
• BMcDaniel, Carl
• BMueller, Barbara
• BMullins, John W.
• BPerreault, Jr William
• BPeter, J. Paul
• BRonkainen, Ilkka A
• BSolomon, Michael G.
• BSolomon, Michael R.
• BStuart, Elnora W.
• BTan, Keah-Choon
• BThomas, Richard K
• BTiwari, Manoj
• BTolfree, David
• BTopp, Elizabeth J
• BTorrey, Trisha
• BTraver, Carol Guercio
• BTremblay, Reeta
• BTsiotsou, Rodoula H.
• BTuten, Tracy L.
• BTuunanen, Mika
• BUhl, Joseph N
• BUllman, David G.
• BUlrich, Karl
• BUsunier, Jean-Claude, Professor
• BVaillancourt, Allison M
• BValenza, Joyce Kasman
• BVan Der Laan, H Laurens
• BVan Rekom, Johan
• BVanhuele, Marc
• BVargo, Stephen L
• BVasquez, Camilla
• BVirzi, Nicholas
• BVitale, Robert
• BVogel, Craig M.
• BWagner, Christoph
• BWalker, Orville C.
• BWang, Elise Ran
• BWang, Shouyang
• BWang, Y.
• BWebber, Richard
• BWeightman, Paul W H
• BWeinreich, Nedra Kline
• BWeinstein, Art
• BWeitz, Barton
• BWeitz, Barton A.
• BWells, Victoria
• BWells, Victoria K.
• BWells, William D
• BWenner, Lawrence A, Ph.D.
• BWindsperger, Josef
• BWiner, Russell
• BWiner, Russell S.
• BWirtz, Jochen
• BWisenblit, Joseph L.
• BWisner, Joel D.
• BWood, Marian Burk
• BWrenn, Bruce, Ph.D.
• BWrenn, W Bruce
• BWright, Malcolm
• BWymer Jr, Walter W
• BYu, Lean
• BZale, Joseph
• BZedtwitz, Maximilian Von
• BZhang, Xiao-Ping
• BZikmund, William G.
• BZubin, Sethna
• Bde Mooij, Marieke