Basic Marketing: A Marketing Strategy Planning Approach

by

Write The First Customer Review
Basic Marketing: A Marketing Strategy Planning Approach - Perreault, William D, Jr., and Cannon, Joseph P, and McCarthy, E Jerome

Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a ...

Basic Marketing: A Marketing Strategy Planning Approach 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529950

18th edition

Hardcover

Rent It