Advertising and Integrated Brand Promotion

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Advertising and Integrated Brand Promotion - O'Guinn, Thomas C, and Allen, Chris T, and Semenik, Richard J

Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International Edition illustrates how to most effectively accomplish this and get the best results. More visual than ever, the thoroughly revised fifth edition provides an innovative, integrated learning experience for ... Read More

Advertising and Integrated Brand Promotion 2011, South Western Educational Publishing

ISBN-13: 9780538473323

Hardcover

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