Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Competitive Strategy: Techniques for Analyzing Industries and Competitors - Porter, Michael E.

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to ...

Competitive Strategy: Techniques for Analyzing Industries and Competitors 1980, Free Press

ISBN-13: 9780029253601

Hardcover

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