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ISBN: 0324656203 / ISBN-13: 9780324656206

Essentials of Marketing


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  • Essentials of Marketing (South Western Educational Publishing) – Trade paperback (2008)
    by Charles W Lamb, Joseph F Hair, Jr., Carl McDaniel

    Essentials of Marketing

    Trade paperback, South Western Educational Publishing
    6th ed.
    546 pages

    ISBN: 0324656203
    ISBN-13: 9780324656206

    ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.

  • 1. Trade paperback, South Western Educational Publishing, 2008

    List price: $204.95
    You save: $180.18 (88%)

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    Ships from:
    UT, USA

    Description: Good. Trade paperback (US). Glued binding. 546 p. Contains:...

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