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ISBN: 013175372X / ISBN-13: 9780131753723

Strategic Marketing for Nonprofit Organizations

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  • Strategic Marketing for Nonprofit Organizations (Prentice Hall) – Trade paperback (2007)
    by Dr. Alan R Andreasen, Philip Kotler, Ph.D.

    Strategic Marketing for Nonprofit Organizations

    Trade paperback, Prentice Hall
    7th ed.
    504 pages

    ISBN: 013175372X
    ISBN-13: 9780131753723

    Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

  • 1. Trade paperback, Prentice Hall, 2007


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    Ships from:
    MD, USA

    Description: Good. [ No Hassle 30 Day Returns ] [ Edition: seventh ] Slight...

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Reviews of Strategic Marketing for Nonprofit Organizations

Overall customer rating: 5.000
Catherine S

Very Pleased

by Catherine S on Jul 26, 2012

I had to buy this book for a college course. Others cost a lot more, so I was a little reluctant, but what could I do? I was very pleased with the purchase. The book is not a bad all and well worth the savings!

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