Simply look for the Free Shipping truck next to
an item. The truck indicates an item is in the
Alibris warehouse and ready to ship. Select at
least $49 worth of items displaying a truck and
get free shipping to any US address.
Alibris is an online marketplace with over 10,000
independent sellers. When you select your items
from a single seller you'll get consolidated
shipping rates from that seller.
Drop a class? Change your mind? Within 24 days of your rental date, you can return rented books for a refund. See, no worries!
Rent it for a whole semester
There's no need to pick a rental period. Any book is rented for 130 days. Bonus: You also have a week grace period, for your end-of-semester convenience.
Keeping a rented book
If you fall in love with your rented book and decide you want to keep it, just contact its seller and arrange a purchase. Then you and your book may live happily ever after.
FREE, easy rental returns
At the end of your rental period, your return shipping is FREE. It's also as easy as printing a label and dropping your book at any handy UPS location.
Check for supplements
A rental book may be a used copy, with or without supplemental items. Contact the rental's seller before ordering if its description about supplements is unclear and a certain supplement is a must-have.
Contiguous U.S. states only
At this time, rentals are only available to residents of the 48 contiguous U.S. states. But we hope to rent everything to everyone everywhere soon!
Fast shipping for rentals
Your rental book ships by a fast, trackable method within one business day of your order date. That's so you get it in time for classes, and will know where it is until it arrives.
Use it (nicely) but don't lose it
While you are renting a book, normal wear and tear is A-OK. After all, you have to use it to score excellent grades, right? Just make sure it's not lost or damaged.
Separate cart for rentals
Rentals are separated in your cart from items you may want to purchase. You'll check out separately, but it's fast and easy—just a couple extra clicks is all it takes to save with rental books.
Marketing (Irwin/McGraw-Hill) – Hardcover (2010)
by
Roger Kerin, Steven Hartley, Kerin Roger
Hardcover, Irwin/McGraw-Hill 2010
English
10th ed.
800 pages
ISBN: 0073529931 ISBN-13: 9780073529936
"Marketing 10/e" by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing ...Show more"Marketing 10/e" by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of "Marketing" and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - easy-to-read, interactive, writing style that engages students through active learning techniques; Personalized Marketing - a vivid and accurate description of businesses, marketing professionals, and entrepreneurs - through cases, exercises, and testimonials-that allows students to personalize marketing and identify possible career interests; Marketing Decision Making - the use of extended examples, cases, and videos involving people making marketing decisions; Integrated Technology - the use of powerful technical resources and learning solutions; Traditional and Contemporary Coverage - comprehensive and integrated coverage of traditional and contemporary concepts; and Rigorous Framework - a pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.Hide
This product was good and everything. But it just took so long for the shipping! I received this book after a month that my class started. The only thing that saved me was the fact that I ordered it a week before I had to leave for school...
More