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ISBN: 0073381284 / ISBN-13: 9780073381282


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  • Strategy (Irwin/McGraw-Hill) – Trade paperback (2008)
    by David J Ketchen, Jr., Alan B Eisner


    Trade paperback, Irwin/McGraw-Hill
    2008-2009 ed.
    319 pages

    ISBN: 0073381284
    ISBN-13: 9780073381282

    An overview: "Strategy 2008-2009" is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will be published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.

  • 1. Trade paperback, Irwin/McGraw-Hill, 2008


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    Description: Good. Trade paperback (US). Glued binding. 319 p. Contains:...

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