International Marketing

by

In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the ... Read More

International Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780073529974

Hardcover

Rent It
International Marketing 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529943

Hardcover

Rent It
International Marketing 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073380988

Hardcover

Rent It
International Marketing 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073080062

Hardcover

Rent It