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Very Good/Very Good. 8vo-over 7¾"-9¾" tall 0471958239 Hardback Hardback How many of today's leading corporations are successfully winning back old customers and attracting new ones The new purchasing patterns of disenchanted customers and the demise of brand loyalty have compelled many endangered corporate giants to radically alter their thinking about product design and marketing. This book describes how leading companies such as IBM, Nestle, Dupont, ATandT, and Panasonic have stopped creating products for buyers and have started considering the long-term needs. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions, and all types of Academic Literature. )
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