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eTrust: Forming Relationships in the Online World - Cook, Karen S (Editor), and Snijders, Chris (Editor), and Buskens, Vincent (Editor)

There is one thing that moves online consumers to click add to cart, that allows sellers to accept certain forms of online payment, and that makes online product reviews meaningful: trust. Without trust, online interactions can t advance. But how is trust among strangers established on the Internet? What role does reputation play in the formation ...

eTrust: Forming Relationships in the Online World 2009, Russell Sage Foundation Publications, New York, NY

ISBN-13: 9780871543110

Hardcover

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