eCommerce: Formulation of Strategy

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Ecommerce: Formulation of Strategy - Plant, Robert

*Build a balanced, integrated strategy for eCommerce leadership! *Brand, technology, service, market, development strategies, and beyond *A boardroom guide to the latest trends in eCommerce technology *Based on research at more than 40 leading eCommerce organizations The senior executives guide to e-strategy formulation, development, and execution ...

Ecommerce: Formulation of Strategy 2000, Addison Wesley Longman, Upper Saddle River, NJ

ISBN-13: 9780130198440

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