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Pre-Order Malcolm Gladwell's New Book, David and Goliath, Coming 3 October 2013. In What the Dog Saw Malcolm Gladwell covers everything from ... More

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Advertising and Promotion

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Wolfe takes a walk on the wild side with Ken Kesey and his Merry Pranksters and writes about the 1960s hippie culture.

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Prepare yourself for the changing world of journalism with Rich's WRITING AND REPORTING NEWS: A COACHING METHOD, International Edition, the book that ... More

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JR Moehringer grew up listening for a voice, the voice of his missing father, a disc jockey who disappeared before JR spoke his first words. As a boy ... More

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This New Testament introduction treats historical questions dealing with authorship, date, sources, purpose, destination, and so forth. Each book of ... More

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Breaking the mold of traditional mass communication textbooks, Richard Campbell's "Media & Culture "goes beyond the basic facts and presents students ... More

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No matter what the medium, from print to broadcast to digital, "Working with Words "presents the best writing advice for journalists. It is designed ... More

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"The Newspaper Designer's Handbook" is a step-by-step guide to every aspect of newspaper design, from basic page layout to complex infographics. This ... More

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In these vivid, hard-hitting pieces, Connelly leads the reader past the yellow police tape as he follows the investigators, the victims, their ... More

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Previous eds.: Reporting for the media / Fred Fedler ... [et al.]. 2005.

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Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear ... More

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"Media Ethics" is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will ... More

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Kershner,s The Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis ... More

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Broadcast News Handbook enables students and professionals to become better writers and better broadcast journalists. Backed by 50 years of combined ... More

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Overview: "M: Advertising" is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' ... More

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An extraordinary frank, honest and generous book by one of America's most famous and admired women, owner of one of its greatest newspapers, the ... More

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'Most smart people tend to feel queasy when the conversation turns to things like 'certain death' and 'total failure' and the idea of 'a doomed ... More

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Discusses the history and responsibilities of the Media, the gathering, writing, and presentation of news, and the future of journalism as technology ... More

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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world ... More

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There is more to writing than simply obeying a list of rules. In this extensively revised fifth edition of "Style," Joseph Williams presents ... More

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"Television and Radio Announcing" takes a practical, career-oriented approach to the study of broadcast performance by successfully blending the ... More

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Previous editions published under title: Feature writing for newspapers and magazines.

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This work sets out the fundamental questions that all journalists face as they compile their stories. Is journalism's first obligation the truth? How ... More

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Teaching by example through vivid writing, Professor Mencher shows students the fundamentals of reporting and writing news in this new edition of a ... More

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