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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to ... More

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This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal ... More

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THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage ... More

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For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" ... More

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"With a new preface and afterword"--Cover.

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Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that ... More

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Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus ... More

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Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. ... More

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In Financial Markets and Institutions, best-selling authors Mishkin and Eakins provide a practical introduction to prepare students for today's ... More

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MARKET: Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of ... More

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Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a ... More

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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ... More

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Real people, real choices--give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from ... More

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Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International ... More

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Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy ... More

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For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson ... More

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Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each ... More

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M: MARKETING is the newest Principles of Marketing textbook on the market, and was created with students' and professors' needs in mind. The content ... More

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Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, "MKTG6" is an engaging and ... More

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For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization ... More

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Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply chain ... More

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Created by the continuous feedback of a "student-tested, faculty-approved" process, MM, 3E delivers a visually appealing, succinct print approach ... More

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International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a ... More

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This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition ... More

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This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. ... More

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