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This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot ... More

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A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most ... More

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Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new ... More

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MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors ... More

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What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the ... More

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You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you ... More

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Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing ... More

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The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the ... More

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Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it ... More

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In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known ... More

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MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by ... More

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Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing ... More

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This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written ... More

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M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students and professors needs in mind. The content is ... More

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World-renowned marketing consultants and bestselling authors Al Ries and Jack Trout reveal 22 laws of marketing, with hundreds of examples that ... More

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Insightful summaries of 17 classic marketing books distill the wisdom of such thinkers as Malcolm Gladwell, Geoffrey Moore, Seth Godin, and Faith ... More

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Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This ... More

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This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, ... More

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This book presents new ideas and tools for marketing professionals

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This updated edition covers the modern marketing curriculum as it is offered today in leading business schools. Sandhusen creates a hypothetical ... More

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Rev. ed. of: Marketing outrageously: how to increase your revenue by staggering amounts! 2001.

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Win new customers--and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your ... More

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This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 ... More

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