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THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage ... More

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to ... More

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This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition ... More

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products ... More

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Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a ... More

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Designed for and by today's students in every detail, *MKTG6* was developed with direct input from students and faculty members to provide a more ... More

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True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of ... More

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M: MARKETING is the newest Principles of Marketing textbook on the market, and was created with students' and professors' needs in mind. The content ... More

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This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience ... More

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For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for ... More

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'Efficient, professional...the finest high-level training programme I have ever seen...a mini-MBA in how to sell national accounts.' Henry J ... More

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Author and pastor Andy Stanley draws from Scripture and over 25 years of pastoral experience to communicate to church leaders how they can create a ... More

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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring ... More

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A unique, comprehensive program designed to overcome the causes of procrastination. Dr. Fiore's powerful techniques will help the reader get work ... More

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Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that ... More

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For years, the "Graphic Artists Guild Handbook of Pricing and Ethical Guidelines" has been the industry bible for graphic designers and illustrators. ... More

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Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus ... More

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Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a ... More

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Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. ... More

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In Financial Markets and Institutions, best-selling authors Mishkin and Eakins provide a practical introduction to prepare students for today's ... More

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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make ... More

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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ... More

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Real people, real choices--give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from ... More

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Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International ... More

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Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy ... More

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