Search Results

Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the ... More

See all Softcovers | Hardcovers | Audiobooks | List of all editions

"Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to ... More

See all Softcovers | Hardcovers | Audiobooks | List of all editions

Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. ... More

See all Softcovers | Hardcovers | List of all editions

Praise for The Seven Lost Secretsof Success "Buy this book, apply these secrets, and your prosperity will be assured." -Dan McComas, President, Dan ... More

See all Hardcovers | List of all editions

This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. ... More

See all Softcovers | Hardcovers | List of all editions

See all Softcovers | List of all editions

In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- ... More

See all Softcovers | List of all editions

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced ... More

See all Softcovers | Hardcovers | List of all editions

Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The ... More

See all Hardcovers | List of all editions

The ad men behind CBC Radio's "The Age of Persuasion" combine lively social history and years of industry experience to show how the art of ... More

See all Hardcovers | List of all editions

Now in its third edition! The only book ever written on advertising genius Bruce Barton! This is the book a friend found in a hotel room in Phoenix ... More

See all Softcovers | List of all editions

Korean edition of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. In Korean. Distributed by ... More

See all Hardcovers | List of all editions

Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become ... More

See all Softcovers | List of all editions

Originally presented as the author's thesis (doctoral)--Universit'at Hohenheim, 1999.

See all Softcovers | List of all editions

Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and ... More

See all Softcovers | Hardcovers | List of all editions

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in ... More

See all Softcovers | Hardcovers | List of all editions

What do people want? Drawing from dozens of disciplines, an acclaimed marketing expert answers this question and others with some surprising, even ... More

See all Softcovers | Hardcovers | Audiobooks | List of all editions

See all Softcovers | List of all editions

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply ... More

See all Hardcovers | List of all editions

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing ... More

See all Softcovers | Hardcovers | Audiobooks | List of all editions

Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and ... More

See all Hardcovers | List of all editions

Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute ... More

See all Softcovers | List of all editions

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen ... More

See all Softcovers | List of all editions

Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to ... More

See all Softcovers | List of all editions

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self ... More

See all Softcovers | Hardcovers | List of all editions