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1. Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are ... More
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2. Made to Stick: Why Some Ideas Survive and Others Die
by Dan Heath, Chip Heath
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban ... More
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3. The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage ... More
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5. El Punto Clave: Como los Pequenos Cambios Pueden Provocar Grandes Efectos
by Malcolm Gladwell, Ines Belaustegui (Translator)
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this widely ... More
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6. Neuroleadership: A Journey Through the Brain for Business Leaders
by Argang Ghadiri, Andreas Habermacher, Theo Peters
This book examines neuroleadership, which believes that understanding the brain can give leaders new and powerful insights into human behavior and ... More
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8. Exploring Human Behavior and the Social Environment
by LeRoy Allen Furr, L Allen Furr
This book effectively balances the life cycle (micro) and community (macro) perspectives on development. The book covers CSWE-mandated topics, and ... More
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9. Thought Contagion: How Belief Spreads Through Society: The New Science of Memes
by Aaron Lynch
For followers of Hofstadter, Dennett, Dawkins, and other Al gurus, as well as for readers of Wired and popular science, here is a fascinating ... More
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12. Arbeits- Und Organisationspsychologie (Lehrbuch Mit Online-Materialien)
by Friedemann Nerdinger, Gerhard Blickle, Niclas Schaper
Wovon hangt es ab, ob jemand zufrieden mit seiner Arbeit ist? Wie funktioniert Personalentwicklung? Fundiert und anschaulich beantworten drei ... More
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13. Social Psychology and Cultural Context
by John Adamopoulos (Editor), Yoshihisa Kashima (Editor)
Social Psychology and Cultural Context is the first survey of social psychology to integrate cross-cultural issues. The book not only utilizes ... More
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14. Political Behavior and the Local Context
by John W Books, Charles L Prysby
Brooks and Prysby have integrated and synthesized diverse existing research and offer a thorough introduction to the effects of context--defined here ... More
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15. Social Identity: Context, Commitment, Content
by Noomi Ellemers (Editor), Naomi Ellemers (Editor), B Doosje B
Social identity has been at the heart of European experimental social psychology for the past 25 years, and has been of growing interest in North ... More
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16. Social Identity: An Introduction - Context, Commitment, Content
by Naomi Ellemers (Editor), Bertjan Doojse (Editor), Noomi Ellemers (Editor)
Social identity has been at the heart of European experimental social psychology for the past 25 years, and has been of growing interest in North ... More
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17. Persons, Situations and Emotions: An Ecological Approach
by Hermann Brandstatter (Editor), Andrzej Eliasz (Editor)
People's experience in their everyday lives has attracted much research interest in the past two decades. This book focuses on the interplay of ... More
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18. Gaming, Simulations and Society: Research Scope and Perspective
by R Shiratori (Editor), K Arai (Editor), F Kato (Editor)
This book presents a current research scope and perspective of Simulation and Gaming. Theoretical problems of Simulation and Gaming will be examined ... More
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19. Parents, Children, and Adolescents: Interactive Relationships and Development in Context
by Anne-Marie Ambert
Parents, Children, and Adolescents presents an integrative perspective of the parent-child relationship within several contexts. You can expand your ... More
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20. Germs on Our Mind: The Psychology of Contagion
by Leanna Deangelo
Will humans be able to live harmoniously with germs, or will our attempts to ameliorate them ultimately destroy us? This book explores all of these ... More
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21. Analysing Organisations
by Sandra Dawson
This is an introductory textbook for students, like those in engineering, business studies, marketing, accounting, administration and management who ... More
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22. Emotional Contagion
by Elaine Hatfield, John T Cacioppo, PhD, Richard L Rapson
A study of the phenomenon of emotion contagion, or the communication of mood to others.
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23. Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
by Steven D. Levitt, Stephen J. Dubner
Bigger, better and more controversial, the international bestselling "Freakquel" is here in a super-deluxe, super-illustrated edition. Steven Levitt, ... More
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24. Rational Choice in an Uncertain World: The Psychology of Judgement and Decision Making
by Reid Hastie, Reld Hastie, Robyn Dawes
In Rational Choice in an Uncertain World, renowned authors Hastie and Dawes compare the basic principles of rationality with actual behavior in ... More
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25. Embedded Case Study Methods: Integrating Quantitative and Qualitative Knowledge
by Dr. Roland W Scholz (Editor), Dr. Olaf Tietje
In the course of analysis the case will be faceted either by different perspectives of inquiry or by several sub-units. This book presents different ... More
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