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4. Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood
by Robert S Sennett
The most famous screen greats of all time light up an entertaining book that documents how they were propelled into stardom by agents, studio heads, ... More
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5. The 30-Second Storyteller: The Art and Business of Directing Commercials
by Thomas Richter
Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a ... More
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6. Images Incorporated: Advertising as Industry and Ideology
by John Sinclair
Through attention to advertising as a form of marketing and to the various organizational arrangements by which advertising has become established, ... More
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7. Lobby Cards
by Kathryn Leigh Scott, Joan Bennett (Introduction by)
80 nostalgic lobby cards from the collection of movie-art enthusiast Michael Hawks are reproduced here. The author contributes an anecdotal ... More
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8. The Book of Dumb Movie Blurbs
by Jeff Rovin
From bestselling author Jeff Rovin comes the ultimate collection of dumb movie blurbs--hyperbolic, horrific, or just plain hilarious classic lines ... More
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10. Beyond Ballyhoo: Motion Picture Promotion and Gimmicks
by Mark Thomas McGee
William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop ... More
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11. Product Placement in Hollywood Films: A History
by Kerry Segrave
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. ... More
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12. Film Propaganda & Am Politics
by James E Combs, Sara T Combs
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13. Coming Soon: A Technological History of the Film Trailer
by Keith M Johnston
The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for ... More
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18. Lawrence of Arabia
by Kevin Jackson
"Lawrence of Arabia" is widely considered one of the ten greatest films ever made--though more often by film goers and filmmakers than by critics. ... More
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19. Peep Shows: Cult Film and the Cine-Erotic
by Xavier Mendik
From mediations on explicit imagery and profiles of prominent performers to discussions of national nudities and the titillating thrills of new ... More
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20. The encyclopedia of western movies
by Phil Hardy
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24. Recording Reality, Desiring the Real
by Elizabeth Cowie
Addressing the paradox of documentary.
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