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1. The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage ... More
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3. Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are ... More
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4. El Punto Clave: Como los Pequenos Cambios Pueden Provocar Grandes Efectos
by Malcolm Gladwell, Ines Belaustegui (Translator)
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this widely ... More
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5. Made to Stick: Why Some Ideas Survive and Others Die
by Dan Heath, Chip Heath
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban ... More
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6. Thought Contagion: How Belief Spreads Through Society: The New Science of Memes
by Aaron Lynch
For followers of Hofstadter, Dennett, Dawkins, and other Al gurus, as well as for readers of Wired and popular science, here is a fascinating ... More
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8. Exploring Human Behavior and the Social Environment
by LeRoy Allen Furr, L Allen Furr
This book effectively balances the life cycle (micro) and community (macro) perspectives on development. The book covers CSWE-mandated topics, and ... More
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9. Social Psychology and Cultural Context
by John Adamopoulos (Editor), Yoshihisa Kashima (Editor)
Social Psychology and Cultural Context is the first survey of social psychology to integrate cross-cultural issues. The book not only utilizes ... More
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10. Persons, Situations and Emotions: An Ecological Approach
by Hermann Brandstatter (Editor), Andrzej Eliasz (Editor)
People's experience in their everyday lives has attracted much research interest in the past two decades. This book focuses on the interplay of ... More
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11. Emotional Contagion
by Elaine Hatfield, John T Cacioppo, PhD, Richard L Rapson
A study of the phenomenon of emotion contagion, or the communication of mood to others.
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12. Political Behavior and the Local Context
by John W Books, Charles L Prysby
Brooks and Prysby have integrated and synthesized diverse existing research and offer a thorough introduction to the effects of context--defined here ... More
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13. Interpretation in Social Life, Social Science, and Marketing
by O'Shaughnessy J, John O'Shaugnessy
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that ... More
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14. Social Identity: Context, Commitment, Content
by Noomi Ellemers (Editor), Naomi Ellemers (Editor), B Doosje B
Social identity has been at the heart of European experimental social psychology for the past 25 years, and has been of growing interest in North ... More
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15. Social Identity: An Introduction - Context, Commitment, Content
by Naomi Ellemers (Editor), Bertjan Doojse (Editor), Noomi Ellemers (Editor)
Social identity has been at the heart of European experimental social psychology for the past 25 years, and has been of growing interest in North ... More
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17. Parents, Children, and Adolescents: Interactive Relationships and Development in Context
by Anne-Marie Ambert
Parents, Children, and Adolescents presents an integrative perspective of the parent-child relationship within several contexts. You can expand your ... More
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18. Germs on Our Mind: The Psychology of Contagion
by Leanna Deangelo
Will humans be able to live harmoniously with germs, or will our attempts to ameliorate them ultimately destroy us? This book explores all of these ... More
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19. Analysing Organisations
by Sandra Dawson
This is an introductory textbook for students, like those in engineering, business studies, marketing, accounting, administration and management who ... More
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21. The Complete Idiot's Guide to Memes
by John Gunders, Damon Brown
"A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some ... More
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22. Virus of the Mind: The New Science of the Meme
by Richard Brodie
"Virus of the Mind "is the first popular book devoted to the science of "memetics, "a controversial new field that transcends psychology, biology, ... More
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23. Context and Development
by Professor Robert Cohen (Editor), Alexander W Siegel (Editor), Robert Cohen
The purpose of this book is to explore meaningful integrations of developmental processes and functioning with conceptualizations of "context" -- a ... More
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24. Youth and Work Transitions in Changing Social Landscapes
by Helve Helena (Editor), Evans Karen (Editor)
This book is about the changing constellations of risk and opportunity that young people face in transitions from school to work. Researchers here ... More
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25. Social Psychology
by Catherine A Sanderson
Psychologists have been searching for a reference that unifies the disparate topics of social psychology around a central theme. Social Psychology ... More
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