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This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot ... More

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A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most ... More

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MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors ... More

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Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new ... More

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What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the ... More

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You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you ... More

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Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This ... More

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Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing ... More

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With more than 600,000 books in print, nationally bestselling author Fox is back to "outfox the competition"--this time with counterintuitive advice ... More

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The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the ... More

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Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it ... More

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The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending ... More

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In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known ... More

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Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content ... More

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MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by ... More

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Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing ... More

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This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written ... More

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Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars ... More

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Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far ... More

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M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students and professors needs in mind. The content is ... More

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World-renowned marketing consultants and bestselling authors Al Ries and Jack Trout reveal 22 laws of marketing, with hundreds of examples that ... More

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Insightful summaries of 17 classic marketing books distill the wisdom of such thinkers as Malcolm Gladwell, Geoffrey Moore, Seth Godin, and Faith ... More

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This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, ... More

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"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to ... More

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Exhaustively researched and thoroughly up-to-date to reflect all the shifts in the economy, Streetwise Low-Cost Marketing shows readers how to create ... More

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