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1. International Marketing
by Philip R Cateora
In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. ... More
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2. Global Marketing Management
by Masaaki Kotabe
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive ... More
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5. Global Marketing Management Update
by Masaaki Kotabe, Professor Kristiaan Helsen
The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing ... More
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6. The Global Marketing Imperative
by Michael R Czinkota, John Tarrant, Ilkka A Ronkainen
Alerts every business--whether current customers are local, domestic, or international--to the window of opportunity open to those willing to explore ... More
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7. The Global Marketing Imperative: How to Enter and Build International Markets
by Michael R Czinkota, John Tarrant, Ilkka A Ronkainen
Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of ... More
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9. Finding, Entering, and Succeeding in a Foreign Market
by Seamus G Connolly
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10. Strategic International Marketing
by Philip R. Cateora
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14. Global Deals: Marketing and Managing Across Cultural Frontiers
by Michael Hick
In a world of cross-culture collision, business still expands, managers continue to negotiate, and employees continue to travel across cultural ... More
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15. International Marketing
by Michael R Czinkota
"International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments ... More
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17. Global Marketing Management
by Mike Kotabe, Kristiaan Helsen
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing ... More
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18. International Marketing: WITH Student CD and PowerWeb
by Philip R. Cateora, John Graham
"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue ... More
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20. Managing Export Entry and Expansion: Concepts and Practice
by Stanley D Reid (Editor), Phillip Rosson, Philip J Rosson (Editor)
Small-and medium-sized manufacturing firms are commonly acknowledged to be the driving force in economic development. Oftentimes, the most crucial ... More
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21. International Marketing: Strategic Approach to World Markets
by Simon Majaro
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23. The Future of Global Business: A Reader
by McDonough Schoo Georgetown University (Editor), Michael Czinkota (Editor), Ilkka Ronkainen (Editor)
In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react ... More
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25. Marketing Management: A Cultural Perspective
by Lisa Penaloza (Editor), Nil Toulouse (Editor), Luca Massimiliano Visconti (Editor)
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account ... More
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