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For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" ... More

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Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy ... More

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This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. ... More

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For those on graduate and undergraduate courses in market research, this text presents marketing research concepts and methods in a highly applied ... More

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McDaniel and Gates stand out from the crowd! When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates ... More

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Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of ... More

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Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. ... More

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"Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and ... More

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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review ... More

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"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based ... More

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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and ... More

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That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in ... More

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"Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to ... More

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Discover how to design and use advertising research. In order to become a successful advertising professional, it,s important to understand the ... More

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What do people want? Drawing from dozens of disciplines, an acclaimed marketing expert answers this question and others with some surprising, even ... More

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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing ... More

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Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and ... More

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Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of ... More

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This text presents thorough coverage of marketing research methods and issues within a framework of showing students the logic behind the concepts ... More

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How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would ... More

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Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to ... More

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This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and ... More

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For decades, advertisers have pitched their ads toward Baby Boomers, the great demographic bubble of affluent individuals born between 1946 and 1964. ... More

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Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into ... More

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Based on a two-year study conducted by AC Nielsen and BBDO Europe--the largest global study on selling branded products ever conducted--this guide ... More

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