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Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into ... More

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Combines important new academic thinking and research with evidence of best practice' in the field of management by foremost business persons and ... More

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Learn the skills, ideas and power of the MBA, without the time and cost.

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This book communicates precisely what today's outstanding marketers do--CONNECT...through technology, through relationships, and with diversity- ... More

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Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who ... More

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The term 'stakeholder management' describes the policy towards all interest groups that have a stake in a company. Here, companies using a ... More

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This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a ... More

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An integrated solution for achieving sustainable market leadership, this simple, easy-to-use, step-by-step guide is packed with examples of ... More

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More than just another "customer care" book, this book will help companies to maximize their profits, by learning how to identify their most ... More

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Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information ... More

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The expert who coined the phrase "market-driven strategy" offers a guide to understanding and implementing the cultures, capabilities and ... More

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No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling ... More

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This book illustrates TQM concepts as they apply to service organizations where a product may or may not be involved. It addresses nine key ... More

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With a step-by-step strategy, "The Dollarization Discipline" shows organizations and marketers how to effectively communicate the economic value ... More

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Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, ... More

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The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. Scholars and researchers in a ... More

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In the tradition of the bestselling "The Discipline of Market Leaders", business professors and consultants Mittal and Sheth describe a dynamic new ... More

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This start-to-finish program for addressing the #1 business challenge offers unique and powerful insights into the world of acquiring and retaining ... More

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