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"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ... More

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This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ... More

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Written for activists, nonprofit organizations, or any concerned citizen who lacks the big bucks for advertising, "Making the News" explains how to ... More

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Written for activists, nonprofit organizations, or any concerned citizen who lacks the big bucks for advertising, Making the News explains how to ... More

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For those on graduate and undergraduate courses in market research, this text presents marketing research concepts and methods in a highly applied ... More

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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review ... More

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ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. ... More

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A necessity for all business professionals who need to know how all promotional tools work, this reference explains how to integrate these tools to ... More

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The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully ... More

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This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A ... More

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The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully ... More

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Advertising and Promotion

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Overview: "M: Advertising" is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' ... More

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In the tradition of "The Elements of Style", here is a concise handbook of the principles and practice of writing effective ads, brochures, and every ... More

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Thoroughly updated with information on Internet-based PR campaigns "The Publicity Handbook" has everything you need to know to win valuable ... More

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Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a ... More

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Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from ... More

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Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, ... More

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For the past two decades, "Broadcast and Cable Selling" has served students and professionals in the broadcast and cable industries as an ... More

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Frankfurt/M., Berlin, Bern, Bruxelles, New York, Oxford, Wien. Kulturwissenschaftliche Werbeforschung. Bd. 3 Herausgegeben von Hartmut Schroder

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