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This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. ... More

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Consistently praised for its engaging writing style, currency, and visual appeal, "Media/Impact: An Introduction to Mass Media", International ... More

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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are ... More

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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are ... More

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Digital Technologies Have fundamentally altered the nature and function of media in our society. Blogs, podcasting, and other forms of Internet-based ... More

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Power has always changed hands, Toffler points out, but only at a few points in history has the very nature of power itself shifted. The hidden ... More

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This is a major new statement on the role of journalism in democracy from one of media and communication's leading thinkers. Written for students, ... More

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'This is it. I am officially entering the blogosphere. This is not a Macmillan blog, but Macmillan will certainly feature heavily. The idea is that ... More

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How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you ... More

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Increase student interactivity and lower costs with this soft-cover, black and white, Advantage Edition version of LOOKING OUT/LOOKING IN, 13e. ... More

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CENGAGE ADVANTAGE BOOKS: THE SPEAKER'S COMPACT HANDBOOK, Fourth Edition, equips you with the essential information, tips, and tools you need to be an ... More

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Using this affordable Cengage Advantage Book's version of THE SPEAKER'S COMPACT HANDBOOK (WITH SPEECHBUILDER EXPRESS AND INFOTRAC) you'll master the ... More

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This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the ... More

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This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to ... More

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THINK LIKE AN EDITOR is designed for the new breed of editors who are evolving at the same time news and information sharing is changing. The book ... More

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A great partner to Newsom and Haynes' PUBLIC RELATIONS WRITING, this exercise book includes realistic scenarios involving different situations and ... More

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