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Over the last thirty years, Christopher Hitchens has established himself as one of the world's most influential public intellectuals. His originality ... More

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How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you ... More

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Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema, making Herb Zettl's ... More

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Prepare yourself for the changing world of journalism with Rich's WRITING AND REPORTING NEWS: A COACHING METHOD, International Edition, the book that ... More

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Consistently praised for its engaging writing style, currency, and visual appeal, "Media/Impact: An Introduction to Mass Media", International ... More

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A book from Cengage Learning on "ISE-Copywriting for the Electronic Media: A Practical Guide".

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CENGAGE ADVANTAGE BOOKS: THE SPEAKER'S COMPACT HANDBOOK, Fourth Edition, equips you with the essential information, tips, and tools you need to be an ... More

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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition shows you how it happens, from ... More

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This classic, best-selling text introduces students to the basic skills required in all aspects of television production, including camera and studio ... More

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Provides students with an introduction to the basic techniques and principles necessary for audio production in present media. This title covers ... More

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PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public ... More

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This book offers the theatre lover an exciting, full-color introduction to all aspects of theatre. It presents the experience of theatre, who sees, ... More

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Increase student interactivity and lower costs with this soft-cover, black and white, Advantage Edition version of LOOKING OUT/LOOKING IN, 13e. ... More

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The most comprehensive, most readable compendium of research and theory on nonverbal communication available, NONVERBAL COMMUNICATION IN HUMAN ... More

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ONLY CONNECT is a comprehensive history of American broadcasting from its earliest days in radio, through the rise of television, to the current era ... More

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An extraordinary frank, honest and generous book by one of America's most famous and admired women, owner of one of its greatest newspapers, the ... More

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The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the ... More

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This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at ... More

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The epic scope of historian Nasaw's award winning biography matches the titanic personality and achievements of William Randolph Hearst (1862-1951), ... More

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IN MIXED COMPANY: COMMUNICATING IN SMALL GROUPS AND TEAMS was written for the small group communication course offered at two- and four-year colleges ... More

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Exploring the professional and personal domains of Perkins' life, this biography reveals him as an editor who became critic, career manager, ... More

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The market leader for the small group communication course, Rothwell's IN MIXED COMPANY offers students a combination of theory and application, ... More

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CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media ... More

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A student guide to video production. This book moves students from video concepts and processes to production tools and techniques, and to the ... More

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Created through a "student-tested, faculty-approved" review process with hundreds of students and faculty, SPEAK is an engaging and accessible ... More

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