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Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual ... More

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This practical, thorough, and detailed account of the key issues facing trade mark use is written by one of the leading authorities on the subject. ... More

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With the ever-increasing importance to both manufacturers and consumers of brand advertising and brand awareness, the commercial significance of ... More

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This important new research handbook brings together a set of illuminating works by the field's leading scholars to comprise one of the broadest and ... More

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This book answers every practical question relating to ownership use and transfer of copyrights. It is a practical work that contains forms, ... More

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Written in an easy-to-understand style, this comprehensive guide on trademarks covers what can and cannot be protected, duration and scope of ... More

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Recent Trends in Trademark Protection provides an authoritative, insiders perspective on key strategies for navigating the latest developments in ... More

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The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the ... More

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This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you ... More

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Trademark Protection and Enforcement is an authoritative, insiders perspective on best practices for obtaining and protecting trademarks. Featuring ... More

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The 2011 Supplement and Statutory Appendix to Ginsburg, Litman and Kevlin's Trademark and Unfair Competition, Cases and Materials, 4th Edition ... More

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Trademark law changes rapidly. To keep your course on trademark law up to date, the authors of the casebook Trademarks and Unfair Competition: Law ... More

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The Agreement on Trade-Related Aspects of Intellectual Property Rights (the TRIPSAgreement), which constitutes Annex 1C of the Agreement Establishing ... More

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This text provides a comprehensive treatment of trademark, unfair competition, and related areas, with international and Internet issues integrated ... More

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This book is concerned with the law of trademarks and related signs, including company names, domain names, indications of geographical origin, work ... More

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