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As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers ... More

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How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced ... More

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Henry tells the reader how to conduct all aspects of marketing public relations with knowledge of the rationale for each aspect -- from assembling a ... More

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Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce "Guerrilla Publicity"--the PR bible for a ... More

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"The Media Handbook" provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying ... More

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"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both ... More

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This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues ... More

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Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, ... More

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You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get ... More

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This text offers a detailed approach to marketing communication, encompassing advertising, PR, direct marketing, sales promotion, packaging and ... More

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PR guru Cody and sales consultant Harte team up to bring readers a revolutionary methodology for discovering what customers really need and using ... More

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Breakthrough ideas that won't break the bank--the super-selling secrets behind Chicken Soup and other success stories! "To be leading edge, you must ... More

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Do you feel comfortable actively marketing yourself? If not you are losing too much ground to you competition! These marketing secrets will give you ... More

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Sixty eight marketing gurus share secrets, strategies and ideas that will help toward the next level of success.

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For undergraduate and graduate courses in Public Relations. Written by two of the most respected individuals in the field, Public Relations ... More

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Destined to become an American business classic, Image by Design is filed with fascinating stories of how Clive Chajet and his company have helped to ... More

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