Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy - Joachimsthaler, Erich

Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.

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