Marketing Management: A Strategic Decision-Making Approach

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Marketing Management: A Strategic Decision-Making Approach - Mullins, John W., and Walker, Orville C.

"Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place ... Read More

Marketing Management: A Strategic Decision-Making Approach 2012, McGraw Hill Higher Education, London

ISBN-13: 9780078028793

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Marketing Management: A Strategic Decision-Making Approach 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071326377

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Marketing Management: A Strategic Decision-Making Approach 2009, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381169

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Marketing Management: A Strategic Decision-Making Approach 2009, McGraw Hill Higher Education, London

ISBN-13: 9780071267762

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Marketing Management: A Strategic Decision-making Approach 2006, McGraw Hill Higher Education, London

ISBN-13: 9780071101097

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Marketing Management: A Strategic Decision-Making Approach 2005,

ISBN-13: 9780071251822

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Marketing Management: A Strategic Decision-Making Approach 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072863703

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Marketing Management: A Strategic, Decision-making Approach 2004, McGraw Hill Higher Education, London

ISBN-13: 9780071111690

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