Basic Marketing W/ Student CD, Powerweb, & Apps Manual [2004-05] (Student Package #1)

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Basic Marketing W/ Student CD, Powerweb, & Apps Manual [2004-05] (Student Package #1) - Perreault, Jr, and McCarthy, E Jerome

The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the " four Ps" to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their ... Read More

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