Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Keller, Kevin Lane

For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2007, Pearson

ISBN-13: 9780132336222

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