Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing

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Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing - Kelly, Lois

Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to ... Read More

Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing 2009, AMACOM/American Management Association

ISBN-13: 9780814416754

Trade paperback

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Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing 2007, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814473832

Hardcover

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