"Entrepreneurial Small Business (ESB)" provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not ...Read More"Entrepreneurial Small Business (ESB)" provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.Read Less
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This is an older textbook, which doesn't mean that is isn't relevant, it just means that the authors, usually college professors, created a new edition to make a book edition one year old or older obsolete in the institutions of higher education's classes so that everyone has to buy a new book. This book will suit me fine, it even has a chapter on part-time small business as an exploratory arrrangement. Thanks...
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