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Made to Stick: Why Some Ideas Survive and Others Die
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Made to Stick: Why Some Ideas Survive and Others Die

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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are ... Show synopsis

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  • Made to Stick: Why Some Ideas Survive and Others Die

    Hardcover, 2007

  • Made to Stick: Why Some Ideas Survive and Others Die

    Audiobook CD, 2007

  • Made to Stick: Why Some Ideas Survive and Others Die

    Audiobook CD, 2007

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Reviews of Made to Stick: Why Some Ideas Survive and Others Die

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Overall customer rating: 4.334
SariLynn

How to make them remember

by SariLynn on May 20, 2010

An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples. More

tiff
by tiff on Oct 2, 2008

The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and extremely useful in day-to-day communication. They clearly drink their own cool-aid, which in this instance ... More

Maurice

This book sticks

by Maurice on Jun 8, 2007

You will not forget this book which is about the many ways to get messages remembered by others. The book is well written by two brothers who are clearly educated and experienced in this topic. Topics include urban legends, creativity templates, and famous and infamous ad campaigns, The book includes ... More

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