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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are ...Show synopsisFocusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.Hide synopsis
Description:New. This is a softcover Advance Uncorrected Proof in new/...New. This is a softcover Advance Uncorrected Proof in new/ unread condition. Pictorial cover and an excellent reading copy. Sewn binding. Cloth over boards. 336 p. Audience: General/trade.
Description:New. 7 CDs. In Stock. 100% Money Back Guarantee. Brand New,...New. 7 CDs. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.
The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and extremely useful in day-to-day communication. They clearly drink their own cool-aid, which in this instance ...
You will not forget this book which is about the many ways to get messages remembered by others. The book is well written by two brothers who are clearly educated and experienced in this topic. Topics include urban legends, creativity templates, and famous and infamous ad campaigns, The book includes ...
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