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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are ...Show synopsisFocusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.Hide synopsis
Description:Good. Connecting readers with great books since 1972. Used books...Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!
Description:Very Good in very good jacket. VG hardcover in VG jacket. Mild...Very Good in very good jacket. VG hardcover in VG jacket. Mild edgewear to covers. Few bent corners to pages. Pages all clean. Binding solid. Jacket bright and clean w/light scuffs. Solid. 291 pp.
Description:New. This is a softcover Advance Uncorrected Proof in new/...New. This is a softcover Advance Uncorrected Proof in new/ unread condition. Pictorial cover and an excellent reading copy. Sewn binding. Cloth over boards. 336 p. Audience: General/trade.
An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.
The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and extremely useful in day-to-day communication. They clearly drink their own cool-aid, which in this instance ...
You will not forget this book which is about the many ways to get messages remembered by others. The book is well written by two brothers who are clearly educated and experienced in this topic. Topics include urban legends, creativity templates, and famous and infamous ad campaigns, The book includes ...
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