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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are ...Show synopsisFocusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.Hide synopsis
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Description:Fine. **SIGNED BY CHIP HEATH**-Clean, tight copy-We ship out...Fine. **SIGNED BY CHIP HEATH**-Clean, tight copy-We ship out fast daily w/FREE tracking on this item-(Gotta have it fast? ) Expedited shipping is available on this item (Personalized Service~Always Bubble Envelope~ Expedited moves you to front of the line)
Description:Acceptable. A book of postcards. A book with obvious wear. May...Acceptable. A book of postcards. A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.
The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and extremely useful in day-to-day communication. They clearly drink their own cool-aid, which in this instance ...
You will not forget this book which is about the many ways to get messages remembered by others. The book is well written by two brothers who are clearly educated and experienced in this topic. Topics include urban legends, creativity templates, and famous and infamous ad campaigns, The book includes ...
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