Basic Marketing: A Marketing Strategy Planning Approach

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Basic Marketing: A Marketing Strategy Planning Approach - Perreault, William D, Jr., and Cannon, Joseph P, and McCarthy, E Jerome

Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a ... Read More

Basic Marketing: A Marketing Strategy Planning Approach 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529950

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach 2010, Irwin/McGraw-Hill

ISBN-13: 9780077473631

Unknown binding

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Basic Marketing: A Marketing Strategy Planning Approach 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381053

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach 2006, Irwin/McGraw-Hill, London

ISBN-13: 9780073324043

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529806

Hardcover

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