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Marketing Financial Services

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Marketing Financial Services - Estelami, Hooman

"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at YaleUniversity, and former editor of the Journal of Advertising Research)"Estelami combines an excellent knowledge of marketing literature with a deep ... Read More

Marketing Financial Services 2006, Dog Ear Publishing, Indianapolis, IN

ISBN-13: 9781598581898

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