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Words That Work: It's Not What You Say, It's What People Hear

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Words That Work: It's Not What You Say, It's What People Hear - Luntz, Frank

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters ... Read More

Words That Work: It's Not What You Say, It's What People Hear 2007, Hyperion Books, New York, NY

ISBN-13: 9781401303082

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