The Lovemarks Effect: Winning in the Consumer Revolution

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The Lovemarks Effect: Winning in the Consumer Revolution - Roberts, Kevin

This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ...

The Lovemarks Effect: Winning in the Consumer Revolution 2006, powerHouse Books, New York, NY

ISBN-13: 9781576872673

Hardcover

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