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Google Analytics - Tyler, Mary E, and Ledford, Jerri L

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? Google Analytics is that tool, and this is the handbook you need to make it work for you ... Read More

Google Analytics 2006, John Wiley & Sons, Indianapolis, IN

ISBN-13: 9780470053850

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