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"What Sticks" is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion ...Show synopsis"What Sticks" is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that ""Half the money I spend on advertising is wasted; the trouble is, I don't know which half." "However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. "What Sticks" uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in "What Sticks, " such as: * Why 47% of the advertising campaigns studied didn't work and what you can do to guarantee yours does * How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing & advertising budget * How to forecast next year's advertising budget (Hint: It's not by using last year's spending!) * How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NETHide synopsis
Description:Very good. Appearance of only slight previous use. Cover and...Very good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse!
Description:Very good. Light wear to edges and pages. Cover and spine show...Very good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
Description:Very good condition book with only light signs of previous use....Very good condition book with only light signs of previous use. Sail the Seas of Value.
Description:Good. Light shelf wear and minimal interior marks. Millions of...Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.
Description:Acceptable. PREVIOUS OWNER NAME INSIDE COVER. Intact & readable...Acceptable. PREVIOUS OWNER NAME INSIDE COVER. Intact & readable. PLEASE NOTE~ we rated this book USED~ACCEPTABLE due to likely defects such as highlighting, writing/markings, folds, creases, ETC. We ship from Dallas within 1 day & we LOVE our customers! Satisfaction guaranteed.
Description:Shipped within 24 hours. 100% Refund Guaranteed. Very good with...Shipped within 24 hours. 100% Refund Guaranteed. Very good with slight wear. Comes with dust jacket if published with one-DJ may have some tears and rubbing.
Description:Good. Dust jacket is present with some wear along the edges and...Good. Dust jacket is present with some wear along the edges and/or corners. Text pages are in good to very good condition. Book is GOOD with average wear to cover and pages. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text.
Description:Good. Very minimal damage to the cover no holes or tears, only...Good. Very minimal damage to the cover no holes or tears, only minimal scuff marks minimal wear binding majority of pages undamaged minimal creases or tears. Book may have writing, underlining, highlighting, wear to cover and corners, notes in margins, writing former library book.
