Marketing Management: Text and Cases - Shane, Thomas W, and Loudon, David L, and Stevens, Robert, Master, Ph.D. (Editor)

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits ...

Marketing Management: Text and Cases 2004, Routledge, New York, NY

ISBN-13: 9780789002907

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