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The Long Tail: Why the Future of Business Is Selling Less of More

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The Long Tail: Why the Future of Business Is Selling Less of More - Anderson, Chris

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

The Long Tail: Why the Future of Business Is Selling Less of More 2008, Hyperion Books, New York, NY

ISBN-13: 9781401309664

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The Long Tail: Why the Future of Business Is Selling Less of More 2006, Hyperion Books, New York, NY

ISBN-13: 9781401302375

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The Long Tail: Why the Future of Business Is Selling Less of More 2006, Hyperion Books, New York, NY

ISBN-13: 9781401384142

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The Long Tail: Why the Future of Business Is Selling Less of More 2006, Hyperion Books, New York, NY

ISBN-13: 9781401308605

Trade paperback

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